name
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First Name
Last Name
email
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phone
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(###)
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business name
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can you give a short summary of your business?
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what is the meaning or story behind your business name?
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what pain points are you experiencing in your business right now?
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where do you see your business in 1 year? 3 years? 5 years?
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(dream big!)
describe your brand in only one sentence
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do you have a tagline?
(if so, please provide it below)
if you had to choose three words to describe your brand, what would they be?
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who is your dream client?
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(age, gender, values, beliefs, etc. - get specific!)
what do they do for a living? what is their income like?
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what problems are your dream clients facing?
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what will these people be drawn to in your business?
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give a few examples of other businesses in your field
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what sets you apart from your competitors?
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where will your logo primarily be used?
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do you have color preferences for your new branding? are there any colors you want to stay away from?
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name one or two brands that you love, and describe why
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what are some websites you love? drop the urls below
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provide 2-3 urls of logos or typography that you believe are inline with your brand
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provide 2-3 urls of logos/typography that you believe are not in line with your brand
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do you have any imagery ideas for your branding?
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are their any existing elements in your brand that you want to keep? if so, explain why
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additional comments
